If you’re Here, the time is Now! We believe that it’s never too soon (or too late!) to find your dream dress. With our off the rack sales policy our inventory is consistently changing and your dream dress may not be in stock for long.

Wedding dresses at up to 80% off Regular Retail prices. While we can guarantee a good deal we can’t guarantee all sizes. We carry one size of each gown and they are purchased as-is, off the rack. Follow us on Instagram @hereandnowbridal and @hereandnowbridalroanoke to see our new arrivals first!

We do not buy or sell consignment wedding dresses. Our wedding dresses were previously sample dresses at our sister store and have never been worn in the aisle. They are waiting to make their aisle debut just like you!

Appointments are recommended but not required at our Virginia Beach location! Call to schedule an appointment to ensure your timely service. Walk-ins are welcome, but may require a wait depending on the number of dressing rooms available. Our Roanoke location is not able to accommodate walk-in appointments at this time. 

Our entire selection of one-of-a-kind and designer wedding dresses are sold off-the-rack, as is. We are not able to order additional sizes in these styles.

Original retail on our designer gowns are roughly $1,000-$6,000, but you can get the same gown at Here & Now for up to 80% off of retail prices.


We provide in-house alterations at our Virginia Beach location to any bride that is looking for the perfect fit for her dream dress, however it is not included in the price of our gowns and does require a separate fitting appointment with our skilled seamstresses.

Alterations are only available at our Virginia Beach location. Please visit to request your alterations appointment 4-6 months before your wedding date. Our alterations manager will contact you within 48 hours of receiving your request. 


Your first alterations appointment will take place 3-4 months out from your wedding date, and the alterations process is a series of three appointments, usually falling between 3-4 weeks a part.

Our alterations manager will contact you within 5-7 business days of submitting your request. Please check your spam folder and your voicemail if you have not received a message after this time. You can also call our shop at 757.644.1004 if you still have not heard from her after checking your spam folder and voicemail. 

Yes! We also carry bridal accessories, including veils, all on sale all the time.

We are a small intimate bridal boutique and usually have multiple appointments happening at one time, so we are only able to allow our brides to bring three guests with them. Occasionally we are able to allow an extra guest during our weekday appointments, but please call ahead as this is on a case by case basis. Facetiming friends during your bridal appointment is also always welcome and encouraged!