If you’re Here, the time is Now! We believe that it’s never too soon (or too late!) to find your dream dress. With our off-the-rack sales policy, our inventory is consistently changing and your dream dress may not be in stock for long.

Our selection of wedding dress samples are ALWAYS available for up to 80% off the original retail price. They are not consignment wedding gowns, and they have never been worn down the aisle. 

While we can guarantee a good deal we can’t guarantee all sizes. We carry one size of each gown and they are purchased as-is, off the rack. Follow us on Instagram @hereandnowbridal and @hereandnowbridalroanoke to see our new arrivals first!


We do not buy or sell consignment wedding dresses. Our wedding dresses are designer sample dresses or one-of-a-kind samples and have never been worn in the aisle. They are waiting to make their aisle debut just like you!

Appointments are recommended but not required at our Virginia Beach location! Call to schedule an appointment to ensure your timely service. Walk-ins are welcome, but may require a wait depending on the number of dressing rooms available. Our Roanoke location is not able to accommodate walk-in appointments at this time. 


Please note that we do not allow guests to browse our bridal selection unaccompanied at either location. We appreciate your understanding!

Our entire selection of one-of-a-kind and designer wedding dresses are sold off-the-rack, as is. We are not able to order additional sizes in these styles. However, we do have a small section of "order only" dresses at our Virginia Beach location only. 

We specialize in DREAM dresses for DREAM prices. At Here & Now Bridal, you can find a $3,000 wedding gown for as low as $400. Our entire selection of discounted designer wedding dresses and bridal accessories are always 40-80% off of the original retail price. Our gowns are typically under $2000.

We no longer provide in-house alterations, but we have compiled a list of preferred bridal and special occasion tailors here for our bride's convenience. We recommend reaching out 4-6 months prior to your wedding date to ensure timely alterations. 



Yes! We also carry bridal accessories, including veils, all on sale all the time. Our Roanoke, Va. location also carries a small selection of off-the-rack bridesmaid and Mother Of The Bride dresses.

We are only able to allow our brides to bring FOUR guests with them. We are a small, intimate bridal shop and usually have multiple appointments happening at one time. Occasionally, we are able to allow an extra guest during our weekday appointments occurring Monday-Thursday. Please call ahead as this is on a case by case basis. Facetiming friends during your bridal appointment is also always welcome and encouraged!