Ashley McAcharan - Here and Now Bridal Owner

Ashley | Owner

For 23 years, Ashley has devoted her life to helping teens & women find their perfect dress. She began working at All the Rage in 2000 as a junior in high school. She loved making her peers feel beautiful by dressing them for their special occasions. When the time came for the owners to sell the shop, they said “we wouldn’t offer it to anyone else.”


In 2014, Ashley introduced Studio I Do Bridals into the All the Rage Stores family, and after working in bridal for 13 years, she saw a void of options for brides with a quick wedding timeline. At the time, bridal stores in the area were strictly special order and only offered off-the-rack sale options a limited time throughout the year. Recognizing the strong military presence in Virginia Beach and taking note of the increasing number of brides that were struggling to bring their bridal visions to life while facing the pressure of fast approaching deployments, Here and Now Bridal was born with these brides in mind to offer them high-quality designer wedding gowns for charmingly discounted prices that they can take home the same day.


With elopements and micro-weddings on the rise, Here and Now Bridal has evolved into so much more, welcoming brides in every phase of life who seek an intimate and down-to-earth wedding dress shopping experience with the ultimate goal of finding a dream dress at a dream price whenever the time comes – if you’re HERE the time is NOW.


In her free time, Ashley enjoys spending time with her daughter and husband on the lake. You can always find her with a Starbucks in hand at one of her five businesses.


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